Balls

🧠 I Fucc!ed Up (and Maybe You Did Too)

Many of you wear many, many, many hats.
I do too. And what it feels like at the moment is that I am always wearing the wrong one.

When you’re juggling a thousand priorities, things get missed. Dropped. Avoided.

Today, this week, month, and year have been like that.

We’ve been grinding at BriefBox:

• 10+ email domains live through Lemlist

• Cold outreach flying

• Meta Ads running across Instagram & Facebook — £1,500/month spend

And despite hating Meta’s Ads Manager with every fibre of my being…WTF is that pile of junk, but some of the ads are performing.

$50 a lead on our best-performing ad — not bad, considering Meta is mostly designed to sell you protein powder and conspiracy theories.

All good, right?
Well… not quite.

⚠️ Then I Realised — No One Can Find Us

Something I’ve completely overlooked is SEO. And not in a small way.

We’re nowhere on Google.
No rankings for our key terms like “matter management” or “legal intake.”
Not even a whisper.

I’ve now brought in an SEO specialist to help fix this, and within minutes, I got schooled:

Dammmmm it.

What an oversight. Took me 9 months to clock it.

Rule #1 for Rob to learn:

If someone Googles “matter management” and BriefBox doesn’t show up, that’s a massive problem.

Today’s marketing isn’t about one magic channel.
It’s about weaving it all together — ads, socials, events, SEO — so that when buyers are ready, they already trust you.

So yeah… before we get clever, fancy, or AI-powered,
maybe let’s just make sure people can find us first.

Sometimes I don’t even want to scream — I just want to cry.

In my first job, I was given a phone directory, a room with walls the colour of cigarette tar, and a phone with a cable. Sometimes I wish I could go back to that simpler mess.