Morning my loves,

It’s the day after our third Breakfast Club and I’m feeling slightly less stressed because of it #tfft.

This time the conversation centred around something we’re all feeling: top of funnel is F****D and simply throwing more money at sales tech probably isn’t it.

The consensus? More tech isn’t the answer.

The answer is human interaction.
Warm introductions.
Proper conversations.
Being a human in the AI process.

Automation always sounds tempting.

It promises scale, speed and quick wins.

But in markets like ours LegalTech, RegTech, SaaS relationships still close deals.

Trust still drives pipeline. And trust doesn’t come from another sequence or another tool.

AI should enhance your personality, not replace it. It should support better outreach, not remove the humanity from it.

If top of funnel is harder, the response isn’t necessarily more noise.
It’s better conversations.
Stronger networks.
Deeper communities.

That’s exactly why we’re building this Breakfast Club.

Thanks again to everyone who came along. The quality of people in the room is what makes it work.

MWAH

Rob