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Hi Friend!

I’ve been in LegalTech sales for 15 years, and not once has anyone told me how to really "conference."

Early on, I was told to just turn up and make something happen.

This usually resulted in me either hiding in the bathroom or pretending to be on my phone... true story!

Let’s be honest—conferences are a big investment in both Cash & Time

Between travel, hotels, registration fees, and the time away from the office, you better be walking away with something solid.

Yet, too many people leave empty-handed, not fully capitalizing on the opportunity.

Here’s how to stop wasting time and make every conference work for you:

1. Set Clear Goals From Day One: Without a target, you’re just shooting in the dark. Are you there to network, find clients, or learn? Define your mission and let it guide your strategy.

2. Do the Work Before You Get There: Research the event, identify key people, and schedule meetings in advance. Those who plan ahead make the most of their time—while others stand awkwardly by the coffee machine or hie behind their Laptops (You know we have all done this!)

3. Track What Actually Matters: Are you just chatting, or making real connections?

Want to know how I changed my conferencing mindset?

Conferences don’t have to be a gamble or a stressful exchange of niceties while trying to look busy! Let’s make them work for you.

Big Love

Rob x.

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