LexFuel
Posts
LegalTech Conference 3/4

LegalTech Conference 3/4

BriefBox: It's all in the Questions (3/4)

November 30, 2024

Brief Description

Hi Friend!

Let’s be honest—after the first few vendor demos and small talk with peers, conferences can start to feel like a blur of buzzwords and surface-level chats.

We’ve all been there, right? That multi-day event where by the last day, everyone’s just exhausted, and the coffee machine has seen better days.

But here’s the secret to unlocking the true value of any conference: asking the right questions.

Every conference is different, but there's one constant: you’ll find two types of people.

Those looking to invest in new solutions, and those who are selling something.

There’s a sprinkle of learning and community, but fundamentally, it’s about those two groups.

The trick is to figure out who you’re dealing with and tailor your questions accordingly to extract maximum value from each interaction.

Here’s how you can make the most out of each conversation:

Q’s: Buying/ Investing in Stuff:

You’re there to see if they can actually deliver value, so dig deep with these questions:

"How does your solution integrate with the existing systems most legal teams use?"
"What kind of ROI have your clients seen, and how long did it take to see those results?"
"What’s the most overlooked feature of your tool that can drive significant value for legal teams?"

Q’s: Selling/ Building Relationships:

You’re not just there to hear about their wins—get deeper into their experiences:

"What’s one challenge you faced when implementing [insert LegalTech]? How did you overcome it?"
"How are you balancing tech adoption with managing a legal department’s workload?"
"What’s one thing you wish you’d known about LegalTech before you started using it in your team?"

I’ve recorded a quick video explaining how I approach these conversations to ensure I always walk away with actionable insights. Watch it [here](insert link).

Don’t let another conference pass you by without walking away with the insights that’ll actually move the needle for your business.

Big Love

Rob x.

Need a LegalTech solution: here

Need help with LegalTech Recruitment or Sales: here

PS: Intro to me by me: here